Lat49 mapvertising is now live on HotPads.com, the hottest real estate and rental search site on the web. HotPads is US-wide and map-based, giving 800,000 unique visitors per month the inside track to the best listings in the country. And no wonder -- they offer more rental listings than anyone else (even Craigslist), visual access to the important things users need to make their decision, a slick and easy to use interface, and direct search and heatmaps to homes being sold or in foreclosure. And it's free. Free to list, and free to search. You can't get much better than free.
"Housing shoppers want to see all available housing options and the only way to do this is through a free open to post platform," said Douglas Pope, Co-founder of HotPads, "so we need to develop innovative ways to monetize the site. Everything about Real Estate is local, partnering with Lat49 to serve mapvertising allows HotPads to serve unique local advertising to our users and will play a key role in our monetization plan."
HotPads is a tech-forward company, constantly developing and tweaking their custom built flash maps to better serve their users. They have grabbed the interest of several national media outlets, including TechCrunch, the New York Times, PC Magazine, MSNBC and Fortune. Using lat49's new Flash API and the lat49 Real Estate vertical, HotPads now serves relevant ads to their users right on the map. These ads change as the user interacts with the map itself and are geo-targeted to where the user is looking. HotPads is the first company to use the lat49 Flash API, currently in beta, and like the many other lat49 publishers who use their Ajax API, they can now monetize their maps to their fullest potential -- and they can keep their users happy while doing it.
"HotPads is a fantastic addition to our Real Estate vertical," said Keith Ippel, President and COO of lat49. "Their combination of rental, sale and foreclosure properties on a dynamic site is the perfect venue for advertisers targeting that market -- from branding to street level."
Lat49 is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties. To learn more about lat49, visit www.lat49.com.
HotPads.com is a map-based real estate search engine, listing homes for sale, apartments, condos, and rental houses in every major market of the U.S. HotPads reaches a nationwide audience of highly motivated, web-savvy home buyers and renters during a key transitional time when new brand allegiances are forged.