Vancouver, BC — November 03, 2008 — Lat49, an advertising network that interacts directly with customers as they use online maps, has extended its reach in Canada through just announced partnerships with local-search and real estate information companies ZipLocal and HomeZilla.
"We have built a great base of publisher and advertiser partnerships in the US market and are pleased that our traction in the Canadian market is also steadily growing," notes lat49 President and COO Keith Ippel. "We are proud of our Canadian roots and it is important to us that we provide valuable solutions and services to our Canadian partners. The partnerships with ZipLocal and HomeZilla extend that value and are a great way for us to accomplish this goal. We are excited to work with them!"
ZipLocal is an online directory that provides Canadian shoppers a focused, relevant search experience that engages users on a neighbourhood and citywide level. They give shoppers the capability to view local business locations on a map and to review, rate, vote for and tag businesses for the benefit of other shoppers. It is the only service of its kind in Canada and connects consumers to over 1.3 million Canadian businesses. Lat49 provides an opportunity for businesses and services to advertise to consumers directly, using display ads that are connected to where their customers are looking as they browse and search ZipLocal's maps.
The same is true of HomeZilla, a website that provides Canadian home buyers and real estate agents information about the neighbourhoods around a house -- schools, parks, demographics, child care, nearby businesses, etc. HomeZilla was founded by Sandy Ward, former Engineer Manager for Yahoo! Canada in Toronto, and covers the country from Vancouver, BC, to Glace Bay, Nova Scotia. Lat49 mapvertising is a fantastic means for both realtors and local businesses to reach the potential homebuyer, and for the potential homebuyer to find businesses and services that they will need as they search for their ideal home.
“Lat49’s advertising network helps HomeZilla provide hyperlocal advertising to our visitors,” says Ward. “Our visitors research very specific areas; ads served by Lat49 help HomeZilla ensure geographical relevancy.”
Lat49 is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties. To learn more about lat49, visit www.lat49.com.
HomeZilla is a one-stop shop for Canadian home buyers, and real estate agents, to find neighbourhood information about a house. On the website, people simply enter an address then choose the information they want. HomeZilla gives easy access to lists of schools, parks, demographic information, and much more..
ZipLocal is Canada's new online directory that provides a rich, user-defined local search experience with relevant search results from over 1.3million businesses with maps and capability for users to vote, review, rate and tag business listings. ZipLocal is focused on creating the most comprehensive and engaging search experience at the neighbourhood and city-wide level, delivering accurate business listing results that convert searching users into paying customers. ZipLocal is the only “made in Canada” local search site to successfully bridge a traditional business directory with the consumer-generated content required to be the next go-to search destination.