Vancouver, BC — November 03, 2008 — Lat49, the leading geo-contextual advertising network for online map-sites, announced today that Trails.com is now a featured publisher of lat49's Sports & Recreation network. Trails.com is the most comprehensive collection of trail descriptions and trail maps available online and will add great value for advertisers targeting outdoor recreation enthusiasts.
"Trails.com is a leading online resource for outdoor recreation," says Keith Ippel, President and COO of lat49. "It joins great sites in our sports & rec vertical such as MapMyHike, RunningMap.com, MapMyRide, and others to provide our advertisers with a highly targeted audience for their product messaging. Trails.com is one of many great properties within the Demand Media Group and we look forward to the opportunity to grow this partnership."
Lat49 is an online advertising network that delivers geo-contextually targeted display ads across a wide variety of online map sites. Ads are highly geo-targeted, directly tied to where the user is looking on the map and what vertical interest group the site falls into. As the user zooms and pans through the map, the ad changes, allowing advertisers to reach consumers on multiple levels, from branding to local to hyperlocal.
“We love that lat49 provides advertisers with a true geo-contextual advertising opportunity that is relevant to our users,” says Ken Clark, GM of Demand Media. "The opportunities to associate your brand with major outdoor locations like Yosemite or Rocky Mountain National Park alone are amazing, not to mention the thousands of local trails people visit every day. We anticipate excellent results."
Trails.com is comprised of a team of well-travelled and active outdoor fanatics with extensive backgrounds in web development, project management, outdoor retail, digital content, and information technology. It is owned and operated by Hillclimb Media, the leading publisher of active lifestyle web sites and a subsidiary of Demand Media (TM). Demand Media is a leading social media company with one of the largest networks of vertical websites on the net. Some of their premier properties are Trails.com, eHow(TM), Run.com, GolfLink.com, Cracked®, and LIVESTRONG.COM(TM).
Lat49 is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties. To learn more about lat49, visit www.lat49.com.
Demand Media (TM) is a leading social media company that provides an interactive, personalized and vertically-focused media experience for over 73 million unique users. By using its proprietary social media tools and the unique distribution platform of the world's second largest domain registrar, the company connects content creators and audiences to grow its network of vertical media web properties. The privately held company was founded in May 2006 and is based in Santa Monica, CA, with offices in Bellevue, WA, Austin, TX, New York, NY and London, UK. For more information about Demand Media, Inc., please visit: http://www.demandmedia.com