Vancouver, BC — November 19, 2008 — Lat49, the leading network in geo-contextual advertising, announced today that it has partnered with Topix, the largest news community on the web. Topix adds yet another premium site to the lat49 publisher network, part of the significant Q4 growth the company has seen this year. Other high profile partnerships in Q4 include Demand Media’s Trails.com, HotPads.com and the Travel Ad Network (TAN).
“Topix has the widest hyper-local footprint on the Net,” said Keith Ippel, President and COO of lat49. “Their content is targeted, yet spans news, events, sports, travel, and real estate—all of our major verticals. We’re pleased to be able to offer Topix even more ways to monetize their content.”
Lat49 is an online advertising network that delivers geo-contextually targeted display ads across a wide variety of online map sites. The ads are tied directly to where the user is looking on the map. As the user zooms and pans, the ad changes, allowing advertisers to reach consumers on multiple levels, from branding to local.
"Interactive local content is integral to Topix" says David Galvan, VP of Business Development. "Lat49 gives us a way to further engage our users by offering advertising as content within our local maps. Their focus on relevant advertising, branding through local, is a perfect fit with both our audience and our business model."
Topix is now the third largest individual newspaper website (comScore, July 2008), attracting more than 6 million unique visitors. They trail only the New York Times and USA Today for national reach, but only Topix provides news on the ZIP code level for every town and city in the United States.
Lat49 is an online advertising network that is optimized for interactive maps. The lat49 network of online map properties provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads to a large, actively engaged user community. For web publishers, lat49 transforms online maps from being cost centers into revenue-generating properties. To learn more about lat49, visit www.lat49.com.
Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. town and city. A Top 10 online newspaper destination (comScore, July 2008), the company links news from 50,000 sources to 360,000 lively user-generated forums. Topix also works with the nation’s major media companies to grow and engage their online audiences through forums, publishing platforms and RSS feeds. Based in Palo Alto, Calif., Topix LLC is a privately held company with investment from Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI) and Tribune Company. For more, visit www.topix.com.