VANCOUVER, BC –
November 24, 2009 - Lat49, the premier location-focused ad network, today announced
that BaseEstate.com and eppraisal.com have joined the Lat49 network. These leading real estate websites will
provide real estate –related advertisers the ability to deliver highly relevant
ads through the Lat49 ad platform, based on a viewer’s physical location and geography
of interest.
“Having BaseEstate and eppraisal.com on board continues
to validate Lat49’s ability to deliver highly relevant ad experiences to local
audiences in the real estate vertical,” stated Lat49 Acting CEO, Christopher
Morris. “Both sites are great examples
of the innovation occurring in the online real estate space, and of Lat49’s
ability to deliver contextually relevant ads in map-centric and
location-focused environments - a cornerstone experience for real estate
sites.”
“BaseEstate.com prides itself on providing its users with
a new and innovative way to search for real estate,” said BaseEstate.com owner,
Craig van Nieuwkerk. “Lat49 fits well
with our vision, as they too are leading the way in turning ad ‘noise’ into
relevant content – benefitting both advertisers and online map users.”
“Providing users with the best real estate analysis, and
connecting them with real estate professionals, is the objective of our site,”
said eppraisal.com CEO and Founder, Damian Scott. Incorporating location-focused ads from Lat49
is a natural extension of this objective as Lat49 provides real estate ads
targeted to the specific locations where viewers are looking.”
About
BaseEstate.com
Formed in late 2007 BaseEstate.com is looking to bring
something new to the table in real estate search. BaseEstate.com has over 3
million properties listed, and when searching, you can be assured properties
will be displayed based on search criteria, not in the order of highest paid.
About eppraisal.com
eppraisal.com provides home values, neighborhood
information, and real estate market analysis to consumers. Homeowners, buyers, and sellers can take the
next step by connecting with local real estate professionals – agents, home
inspectors, and appraisers (mortgage brokers coming soon).
About Lat49
Lat49 is a fast-growing location-driven advertising
network made up of websites and mobile applications delivering
location-specific Real Estate, Travel, Sports&Recreation, and Local news,
weather and traffic information. Lat49
provides local and brand advertisers with an interactive medium for delivering
uniquely geo-targeted display ads to a large and actively engaged user
community, based on Lat49’s core Location Logic ad selection and delivery
technology. For web publishers and
mobile developers, Lat49 transforms online maps and mobile applications from
cost centers into revenue-generating properties. To learn more about Lat49, visit www.lat49.com.
###
Brad Zaytsoff
(604) 484-2891
bzaytsoff(at)lat49.com