VANCOUVER, BC – December 1, 2009 - Building on its online advertising experience, Lat49,
the premier location-focused ad network, today announced the company has
launched into mobile advertising. Lat49
now provides advertisers with the ability to target their messages to a mobile
device user’s physical location, as well as any expressed location of interest,
based on map views, weather lookups, local business searches, or local news
requests. These location data points can
then be combined through customizing include and exclude rules, known as
‘Location Logic’, to provide the most accurate location-driven audience
targeting available to advertisers today.
Mobile application developers and content publishers can also earn
additional revenue with Lat49’s unique ‘Location Logic’ ad-targeting and
serving technology.
“Having already established our
location-focused ad-serving online, Lat49 is very excited to make our move into
mobile advertising,” said Lat49 Acting CEO, Christopher Morris. “Given the inherent location-driven nature of
mobile phone apps and sites, Lat49 will not only provide mobile developers with
a great source of additional revenue, but advertisers with arguably the most
targeted means to convey their brand message. At Lat49 we monetize location, and our launch
into mobile exemplifies this.”
Lat49 ad-serving for mobile devices is now
available for all phone platforms that can access the web, including Android,
BlackBerry, iPhone, Palm, Symbian and Windows Mobile. Mobile application developers and content
publishers can contact info@lat49.com for
more information on how to achieve additional revenues through
location-targeted Lat49 ads. Advertisers
can contact sales@lat49.com to develop
their next location-targeted ad campaign.
About Lat49
We Monetize Location. Lat49 is a fast-growing location-focused
advertising network made up of websites and mobile applications delivering Real
Estate, Travel, Health&Fitness, and Local news, weather and traffic
information. Lat49 provides local and
brand advertisers with an interactive medium for delivering geo-targeted
display ads to a large and actively engaged user community, based on Lat49’s
Location Logic ad selection and delivery technology. For mobile and web developers, Lat49
transforms online maps and mobile applications from cost centers into
revenue-generating properties. To learn
more about Lat49, visit www.lat49.com.
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For more information on Lat49, contact:
Brad Zaytsoff
(604) 484-2891
bzaytsoff(at)lat49.com