Conversion Tracking
Lat49 tracks the perfomance of your ad campaigns and optimizes them for the best return on your investment.
To better measure how your campaign performs it's recommended to add conversion tracking to your website.
How it works:
The effort required from you is minimal. You simply need to include the following example code snippet on
the web page that you want to track conversions for.
<!--
This is an example pixel only. The Lat49 sales team
will provide you with the real tracking pixel
-->
<img src="http://lat49.com/stw/convapi/<trackerid>" style="width:0px;height:0px;" alt=""/>
Example:
- A potential customer sees your ad in our publisher network.
- She clicks the ad and is redirected to your website.
- The customer decides to purchase one of your products.
- When the sales process completes, she lands on a page that contains the Lat49 conversion tracking pixel
- A conversion is tracked in the Lat49 reporting system.
Benefits:
- You can easily see how effective your campaigns are on the Lat49 network.
- Lat49 can use the conversion rate to adjust your campaign for optimal performance.