Lat49 is an advertising network that puts your brand on the map. Lat49 allows advertisers to extend branding and local advertising reach to the large audience that uses online interactive maps. 85% of Internet users use map sites (PI&ALP). [Top]
What type of sites does my Lat49 ad appear on?
Your ad will appear on Websites that feature interactive maps built on APIs from Google, Microsoft, Yahoo, MapQuest or other map providers. This includes expandable ads for richer creative as well as Flash and animated media. Campaigns can utilize our Map it! feature, dropping branded pushpins on the map to locate one or more of your locations in view. Lat49 offers a comprehensive end-to-end campaign strategy enabling direct response interactive forms and lead generation. For more information about all available ad formats, lookup Ad Formats. [Top]
Where on the map will my ad display?
The publisher of the map site has the ability to optimize where on the map your ad is displayed. On most sites, the optimal positioning for the ad will be in the bottom right corner of the map display. [Top]
Contact our sales team and identify the address or zip code you would like to target. Provide a radius for your target area. Our sales team will work with you to identify the zoom levels where your ads will appear. Ads can appear in local areas as small as two square city blocks or can cover wider regional areas covering whole states. [Top]
What type of ads does Lat49 support?
We currently support the IAB standard half banner and button ads for on-map display and a number of the IAB's more popular larger formats for off-map display. You can also include expandable ads for richer creative, use Flash media, included branded pushpins, or conduct a direct response campaign with our interactive forms. For more information about our ad formats, visit our Ad Formats page. [Top]
A channel is a grouping of publisher sites based on the subject matter and features that they provide. You can choose for your ad to run across the entire network, or segment your audience even further by content channels. [Top]
How much does an ad on the Lat49 network cost?
Advertising is sold on a cost per impression (CPM) basis. Rates vary based on the geographic region that you want to advertise on and whether your ad runs across the entire network or is targeted to a specific vertical channel of publisher sites. Just as in real world real estate, there is high demand map real estate and these high traffic regions come at a premium. [Top]
How can I track conversions for my campaign?
All Lat49 campaigns can be linked to a tracking pixel that resides on your website. If you would like to track conversions, your contact at Lat49 will provide you with a code snippet to place on your website. From then on conversion reports can be accessed from your dashboard. For more information see the Conversion Tracking page. [Top]
Is Lat49 just for local advertisers or can brand advertisers benefit too?
Lat49 is the ultimate geo-contextual ad network and offers advertisers a unique and compelling way to blend local, call-to-action advertising with branding initiatives. For example, a car company may choose to run ads at very local zoom levels on the map that incent the user to visit a local dealership for a test drive. The same car company can also achieve their branding initiatives placing ads over more regional views of residential areas they know reflect their buyer's demographics. [Top]
What kind of reporting do you have for me?
We record each time an ad is requested, served (viewed), and clicked on a publisher website. This allows Lat49 to provide real-time reporting of campaign costs, traffic, and click-through rates in a convenient dashboard. Campaign owners will be able to drill down into detailed campaign metrics; filter results by time; and chart campaign performance. [Top]
What if I don't want my ads displayed on a particular publisher site?
There is currently no way for you to target ads to only specific publisher sites. However, we have an established set of content policies related to the kind of publisher sites accepted into the network. If you think a site violates that policy, or think our policy needs to be updated, please let us know and we'll look into it. Our product roadmap also includes functionality for future releases that would allow advertisers to target their ads to specific publisher sites only. [Top]
What is your product roadmap for Lat49?
Our team is constantly working to innovate and improve our desktop and mobile applications. You can expect to see updates and new functionality from us every couple months. Many of our best improvements have come from customer feedback so please contact us if there are specific features that you would like to see! [Top]
How do I create a Lat49 account?
To sign up for a Lat49 account, click the Advertisers link above and then click Sign Up.
Tips:
After you've submitted the sign up form, you will be sent an email. You must click on the link in the email to verify and activate your account. A member of the Lat49 sales team will contact you to get your campaign started and you will now be set up to monitor the performance of your ad campaign.
[Top]Why am I getting the error message 'Company name taken' when I try to create Lat49 account?
The company field is a unique identifier for each account. If someone from your company has already created an account, they can add you as a user to that account by sending a request to us. [Top]
I forgot my login information. How can I regain access to my Lat49 account?
If you've forgotten your password, contact our support team and they will assist you with your login process. [Top]
How can I show users where my business is located on the map? -- Pushpins.
The pushpins feature gives you the ability to show end users information about where your businesses are located. After you have set up your pushpin information, users viewing your ad will see an additional Map it link. Clicking on that link will add pushpins to the map, showing all of your nearby business locations. Please contact us to brand your ad campaigns with pushpins.
[Top]The trademarks, logos and service marks ("Marks") displayed on this Web site are the property of Lat49 Media Inc. or other third parties. You are not permitted to use the Marks without the prior written consent of Lat49 or such third party that may own the Marks. [Top]