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Advertiser FAQ

What is lat49?
Lat49 is an advertising network that puts your brand on the map. Lat49 allows advertisers to extend branding and local advertising reach to the large audience that uses online interactive maps. 85% of Internet users use map sites (PI&ALP). [Top]

What type of sites does my lat49 ad appear on?
Your ad will appear on Websites that feature interactive maps built on APIs from Google, Microsoft, Yahoo, MapQuest or other map providers. The vertical market segments covered by map-centric sites include: travel, social networking, traffic, weather, news, events, sports and recreation. For more information about the publishers in the lat49 network, visit our Featured Websites page. [Top]

Where on the map will my ad display?
The publisher of the map site has the ability to optimize where on the map your ad is displayed. On most sites, the optimal positioning for the ad will be in the bottom right corner of the map display. Click here to see an example of how ads are displayed on LookLOCAL. [Top]

What is a 'tile'?
A tile is a square region of the map. At a local level, this might cover approximately 4 city blocks. At a regional level, it might account for half a state. The map region is clearly defined by our tile picker when you set up your ad. [Top]

What do I get when I purchase a tile?
You purchase the exclusive advertising rights to that tile (region of the map) on the lat49 network. [Top]

What type of ads does lat49 support?
We currently support the IAB standard half banner and button ads. We also have one custom format that combines image and text and is optimized for the on map experience. For more information about our ad formats, visit our Ad Formats page.

You can also make any of the ad formats into expandable ads. By selecting this option, your ad will "grow" to a 300x250 pixel image (that you have supplied) when a user mouses over your ad. The expandable ad unit has eye-catching animation and provides room for added creative impact. [Top]

What is a 'channel'?
A channel is a grouping of publisher sites based on the subject matter and features that they provide. You can choose for your ad to run across the entire network, or segment your audience even further by content channels. [Top]

How much does an ad on the lat49 network cost?
Lat49 land tiles are sold at fixed monthly rates so that you have clarity on your monthly ad spend. Pricing is based on the specific land you want to advertise on and whether your ad runs across the entire network or is targeted to a specific vertical channel of publisher site. Just as in real world real estate, there is high demand map real estate and these high traffic tiles come at a premium. The land rush is on. [Top]

What is a 'premium tile'?
Premium tiles are the most viewed tiles on the lat49 network. [Top]

Is lat49 just for local advertisers or can brand advertisers benefit too?
Lat49 offers advertisers a unique and compelling way to blend local, call-to-action advertising with branding initiatives. For example, a car company may buy the local-level tiles where their dealer's locations are and display ads that are incentives for the map user to enter that location and take a test drive. They might also achieve their branding initiatives by buying neighborhood-level ads over residential areas they know reflect their buyer's demographics. People tend to perform map searches for directions to and from their homes and will see the company's ad often.

Lat49 can also play a key role in multi-platform, interactive campaigns. Ad agencies might choose to create "treasure hunts" or interactive games using the map network and ads as part of the experience. [Top]

What kind of reporting do you have for me?
We track and record detailed information each time an ad is served (viewed) on a publisher website, and each time an ad is clicked on. That data allows us to provide you reports to track and monitor your ad campaigns. You will know how, when and on which sites your ads are being viewed, as well as how often your ads are being clicked on.

We will also be adding new features to the system frequently. Let us know what is important to you terms of reporting and we'll work on getting those changes into our product roadmap. [Top]

What if I don't want my ads displayed on a particular publisher site?
There is currently no way for you to target ads to only specific publisher sites. However, we have an established set of content policies related to the kind of publisher sites accepted into the network. If you think a site violates that policy, or think our policy needs to be updated, please let us know and we'll look into it. Our product roadmap also includes functionality for future releases that would allow advertisers to target their ads to specific publisher sites only. [Top]

What if I don't want my ads displayed on the same site as my competitors' ads?
Only one advertiser can buy the advertising rights to a map tile, so your ad will be the only one served when the ad call is made for your region of the map. [Top]

I'd like to just buy a specific geographic area (e.g. New York). How can I do that instead of going to the trouble of picking tiles?
Our tile picker UI makes it very easy to pick only one tile, or a large number of tiles. We would also be happy to have one of our sales reps do that work for you, and set up an ad covering the full geographic region you want (assuming it is available). [Top]

What is 'multi-level picking'?
The multi-level tile picking feature allows you to select available tiles on two ad purchase levels simultaneously. For example, if you select a tile at the Urban level, multi-level picking automatically selects all the available corresponding tiles at the Neighborhood level. If you prefer to pick all of your tiles individually, simply click the multi-level picking button in the top right corner of the map to turn the feature off. [Top]

What is your product roadmap for lat49?
We are working on refining our product roadmap for desktop and mobile applications based on initial launch feedback. We have a set of new functionality already in development and are working on prioritizing the next set of features. You can expect to see updates and new functionality from us every couple months. Please contact us if there are specific features that you would like to see. [Top]

How do I create a lat49 account?
To sign up for a lat49 account, click the Advertisers link above and then click Sign Up.

It takes only a few minutes to put your brand on the map. To get started you simply sign up for a lat49 account, create your ad, choose the dates for your ad run, pick your land, checkout, and you are done.

You can preview the ad creation process with no obligation. You will only be charged for ads once you complete the checkout process.

Tips:

  • All fields are required
  • Your user name must be at least 4 characters
  • Your password must be at least 6 characters
  • Your email address must have an @ symbol

After you've submitted the sign up form, you will be sent an email. You must click on the link in the email to verify and activate your account. [Top]

Why am I getting the error message 'Company name taken' when I try to create lat49 account?
The company field is a unique identifier for each account. If someone from your company has already created an account, they can add you as a user to that account by sending a request to us. [Top]

I forgot my login information. How can I regain access to my lat49 account?
If you've forgotten your password, contact our support team and they will assist you with your login process. [Top]

How can I show users where my business is located on the map? -- Pushpins.
You can use the pushpins feature show the specific location of your business(s). Once set up, users will see an additional Map it option when your ad is displayed. Clicking on the Map It button will place pushpins on the map showing any of your nearby business locations.
Note: This feature is currently only available on select publisher sites. [Top]

Trademark information
The trademarks, logos and service marks ("Marks") displayed on this Web site are the property of IDELIX or other third parties. You are not permitted to use the Marks without the prior written consent of IDELIX or such third party that may own the Marks. [Top]

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