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Ad Formats

To meet the needs of your advertising campaign, lat49 offers several different ad formats. You can choose ads that are optimized for on or off map display, add expandable ads or incorporate flash media or interactive forms. See the table below for details.

Questions or comments? Interested in another ad format? Contact us.

Ad Type Specifications Sample
Half Banner
234x60px
Image file types: jpeg, gif, png, flash
Image size: 234x60px
  • Transparency supported for gif, png
Button
Image only
Image file types: jpeg, gif, png, flash
Image size: 125x125px
  • Transparency supported for gif, png
Image/Text Button
125x125px
Image file types: jpeg, gif, png
Image size: 123x52px
Title: 14 characters max.
Body: 72 characters max.
Expandable (Medium Rectangle activated on mouseover)
300x250px
Image file types: jpeg, gif, png, flash
Image size: 300x250px
  • Supports Flash and Interactive Forms
  • Not available for Leaderboard or Full Banner ads
  • Transparency supported for gif, png
Interactive Form (Medium Rectangle activated on mouseover)
300x250px
Image file types: jpeg, gif, png
Image size: 300x250px
New
Leaderboard
728x90px
Image file types: jpeg, gif, png, flash
Image size: 728x90px
  • Off-map only

View full size ad
New
Full Banner
468x60px
Image file types: jpeg, gif, png, flash
Image size: 468x60px
  • Off-map only

View full size ad
New
Medium Rectangle
300x250px
Image file types: jpeg, gif, png, flash
Image size: 300x250px
  • Off-map only
Flash Ad

Specifications

  • 50k maximum
  • 15-20 frames per second maximum
  • 3 loops maximum
  • 15 second time limit
  • Flash versions 4-8
  • Maximum 20k GIF or JPEG backup image
  • Video only (no audio)

Join the Lat49 Map-it Beta!

Lat49 is looking for qualified advertisers and publishers to test Map-it, our new branded pushpin feature. Provide us with your business location(s), and with a click, the customer knows right where you are and how to get there. The branded pushpin ensures that your customer knows exactly where you are, no matter what else is on the map.

Sign up for the beta now or contact our sales team directly at 1-866-433-5497.

Tips

  • Customize your ad for each location
  • Use image ads for branding initiatives
  • Include promo offers at a local level
  • Target residential areas by demographics as people do directions searches from their houses