Ad Formats

Lat49 offers several different ad formats to meet the needs of your advertising campaign. You can choose ads that are optimized for on or off map display, include expandable ads for richer creative, use Flash media, or conduct a direct response campaign with our interactive forms. See the table below for details.

Interested in another ad format? Contact our sales team to discuss the needs of your campaign. A representative can be reached toll-free at 1-866-484-4660. Click here for information about mobile ad formats.

Ad Type Specifications Sample
New
Full Size Rectangle
180x150px		 Image file types: jpeg, gif, png, flash
Image size: 180x150px
  • Transparency supported for gif, png
Half Banner
234x60px		 Image file types: jpeg, gif, png, flash
Image size: 234x60px
  • Transparency supported for gif, png
Button
Image only		 Image file types: jpeg, gif, png, flash
Image size: 125x125px
  • Transparency supported for gif, png
New
Button 2
120x60px		 Image file types: jpeg, gif, png, flash
Image size: 120x60px
  • Transparency supported for gif, png
New
Micro Bar
88x31px		 Image file types: jpeg, gif, png, flash
Image size: 88x31px
  • Transparency supported for gif, png
Expandable (Medium activated on mouseover)
300x250px		 Image file types: jpeg, gif, png, flash
Image size: 300x250px
  • Supports Flash and Interactive Forms
  • Not available for Leaderboard or Full Banner ads
  • Transparency supported for gif, png
Interactive Form (Medium Rectangle activated on mouseover)
300x250px		 Image file types: jpeg, gif, png
Image size: 300x250px
728x90px Image file types: jpeg, gif, png, flash
Image size: 728x90px
  • Off-map only
View full size ad
Full Banner
468x60px		 Image file types: jpeg, gif, png, flash
Image size: 468x60px
  • Off-map only
View full size ad
Medium Rectangle
300x250px		 Image file types: jpeg, gif, png, flash
Image size: 300x250px
  • Off-map only
New Wide Skyscraper
160x600px		 Image file types: jpeg, gif, png, flash
Image size: 160x600px
  • Off-map only
View full size ad
Flash Ad

Specifications

  • 50k maximum
  • 15-20 frames per second maximum
  • 3 loops maximum
  • 15 second time limit
  • Flash versions 4-8
  • Maximum 20k GIF or JPEG backup image
  • Video only (no audio)

Lat49 is promoting the Map it Feature

Lat49 is currently promoting our new branded pushpin feature. With a click of the Map it! Feature, customers are now directed to your business location(s) by your customized pushpin on our publisher's maps. Add to your on-map, on-target ad campaign now by trialing our new feature at no extra charge!

Sign up for the Map it feature now or contact our sales team directly at 1-866-484-4660.

Tips

  • Customize your ad for each location
  • Use image ads for branding initiatives
  • Include promo offers at a local level
  • Target residential areas by demographics as people do directions searches from their houses
Call us: 1-866-484-4660 Home Privacy Legal Contact Login