Your privacy is important to us and we have prepared this Privacy Policy to explain how we collect, use and protect Personal Information (defined below) and Non-Personal Information (defined below) when you use the Lat49.com Website and your choices for managing your information preferences. This Privacy Policy covers online privacy and data protection practices of the Lat49.com Website
By using the Lat49.com Website, you signify your consent to this Privacy Policy and the Lat49 Terms of Use posted on the Lat49.com Website. This Privacy Policy applies to all users of the Lat49 Website; if you are a website publisher that uses the Lat49 API or a participant in the Lat49 Reseller Program, or an end user of such publishers' websites, and want to learn more about the privacy principles regarding our advertising technologies, please click on the following links:
1. Managing Your Information Preferences.
You may review, correct, update, or change your Personal Information, or remove your Personal Information from our direct marketing efforts, at any time by contacting us via our online contact form or by emailing us at support@lat49.com. If you have questions or concerns regarding this Privacy Policy, please contact us the same way.
2. Information We Collect.
(a) Personal Information. We collect information that personally identifies you, such as your name, username, email address, credit card details, and such other information as we may from time to time request ("Personal Information") only if you choose to share such information with us. For example, you may be asked to provide us with certain Personal Information when you register with the Lat49 Website, submit your email for additional information, and at other times.
(b) Non-Personal Information. We automatically collect anonymous usage information that does not identify an individual user ("Non-Personal Information") to help us understand how users use the Lat49 Website. For example, each time you use the Lat49.com Website we automatically collect the type of Web browser you use, your operating system, your Internet Service Provider, your IP address, the pages you view, and the time and duration of your visits to the Lat49.com Website.
(c) Cookies and Web Beacons. We use cookies (a small file containing a string of characters that uniquely identifies your Web browser) and Web beacons (an electronic file placed within a Web site that monitors usage). We use cookies and Web beacons to improve the quality of the Lat49.com Website. Most Web browsers are initially set up to accept cookies, but you can reset your Web browser to refuse all cookies or to indicate when a cookie is being sent. However, certain features of the Lat49.com Website may not work if you delete or disable cookies. Some of our Service Providers may use cookies and Web beacons in connection with the services they perform on our behalf. The Lat49.com Website also serves advertising from the Lat49.com Network; please read the Lat49.com Network Privacy Policy to learn more about the Lat49.com Network and the Lat49 ad serving cookie.
3. How We Use Personal And Non-Personal Information We Collect.
General. We use Non-Personal Information and Personal Information for internal purposes only, such as to notify you of new products or services, to send service notifications, to customize the advertising and content you see, to fulfill your requests for products and services, to improve the Lat49.com Website, to conduct research, to solicit your feedback and input about the Lat49.com Website, and to provide more relevant products, services, and advertisements on or through the Lat49.com Website. Non-Personal Information and Personal Information may be combined with data collected from other sources so that we may further improve the relevance of products, services, and advertisements offered on or through the Lat49.com Website. We will not sell, share or rent Personal Information to third parties, and we will not otherwise disclose Personal Information to third parties, without your express permission or as expressly disclosed in this Privacy Policy.
(b) Service Providers. From time to time, we might establish a business relationship with other persons or entities whom we believe trustworthy and whom we have asked to confirm that their privacy practices are consistent with ours ("Service Providers"). For example, we may contract with Service Providers to provide certain services, such as credit card processing, advertising, analytics tools, widget providers, DNS providers, data management services, Web hosting, and Web development. We provide our Service Providers with only the information necessary for them to perform these services. Each Service Provider must agree to implement and maintain reasonable security procedures and practices appropriate to the nature of the information involved in order to protect your information from unauthorized access, destruction, use, modification or disclosure. Service Providers are prohibited from using Personal Information for purposes other than as specified by Lat49.
(c) Standard Analytics Information. We may use, and disclose to third parties, certain Non-Personal Information regarding the Lat49 Website (e.g., number of visits, page views, number of registered members who reside in a particular geographic location, etc.). However, such information does not identify you individually.
(d) Affiliates; Change of Control. We may share Non-Personal Information and Personal Information with entities controlling, controlled by, or under common control with Lat49. In the event that Lat49 is merged, sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Non-Personal Information and Personal Information in connection with such transaction.
(e) Other. In certain instances we may disclose Non-Personal Information or Personal Information when we believe it is necessary to identify, contact or bring legal action against persons or entities in order to protect Lat49 or our users or when we believe that the law or legal process requires such disclosure.
4. Third Party Links.
The Lat49.com Website may contain links to websites or content operated and maintained by third parties, over which we have no control. You access such third-party websites or content at your own risk. You should always read the privacy policy of a third-party website before disclosing any information to the website.
5. Security.
Information that we collect is stored on servers that Lat49 solely manages, using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. However, No data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect information transmitted on or through the Lat49.com Website, we cannot and do not guarantee or warrant the security of any information you transmit on or through the Lat49.com Website, and you do so at your own risk.
6. Children's Privacy Statement.
We do not knowingly collect Personal Information from children under the age of 13. If we become aware that we have inadvertently received Personal Information from a child under the age of 13, we will delete such information from our records.
7. Processing in the United States.
Please be aware that Personal Information may be transferred to and maintained on, servers or databases located outside your state, province, country, or other jurisdiction where the privacy laws may not be as protective as those in your location. If you are located outside of the United States, please be advised that we process and store all information in the United States and your consent to this Privacy Policy represents your agreement and understanding to this processing.
8. Privacy Policy Changes.
From time to time, we may change this Privacy Policy. If we decide to change this Privacy Policy, in whole or in part, we will inform you by posting the revised Privacy Policy on the Lat49.com Website. Those changes will go into effect on the Effective Date disclosed at the end of the revised Privacy Policy. Your continued use of the Lat49.com Website constitutes your agreement to abide by the Privacy Policy as revised. If you object to any such revisions, your sole recourse shall be to stop using the Lat49.com Website.
The Lat49 Customer Privacy Policy is subject to change at any time. We encourage you to review the privacy policy regularly for any changes.
We recognize privacy is important to Web users. We prepared these Lat49 Network Privacy Principles so website publishers that use the Lat49 Network ("Publishers"), and end users of such Publishers' websites ("Users"), could learn more about information privacy in connection with the Lat49 Network.
(a) Data collection
1. Information We Collect Through The Lat49 Network.
We may collect anonymous usage information that does not identify an individual User ("Non-Personal Information") when Publishers, advertisers, and ad networks use the Lat49 Network. The fields of information that we collect may include, without limitation, the following:
User Information |
Unique Browser ID |
A unique string that identifies this specific browser. This is used to provide more relevant advertising to the User. |
|
IP Address |
A number which identifies a Users ISP. This is used for Geolocation information. |
|
GPS Coordinates |
A group of numbers, which identifies a Users Location. This is used for Geolocation information for mobile applications. This is only used when user grants access to mobile application. |
Page Information |
Domain |
The domain name of the website being viewed |
|
Page |
The specific page of the website being viewed |
|
Referrer |
The domain and page of the referring (previous) page being viewed |
Ad Information |
Size |
The size of each of the ads on the page. |
|
Format |
The ad formats acceptable on the web page |
|
Location of Ad |
The location of each of the ads on the web page |
|
Location of Interest |
The location or where users are searching or panning on map |
This information is stored by Lat49 and associated with Users by establishing an anonymous identification number for each user. When Users visit a Publisher's website, they may be identified by this anonymous identification number through the Lat49 Cookie (further described below).
(b) Cookies.
(1) From Lat49. The Lat49 Network uses cookies to serve advertisements to Users (the "Lat49 Network Cookie"). The Lat49 Network Cookie is not Publisher specific. This means that if a User chooses to opt-out of or disable the Lat49 Network Cookie, the opt-out will be effective for all of the Publishers that use the Lat49 Network.
If you are a User and do not want THE advertising served to you TO USE the Lat49 Network Cookie, click here to replace your unique Lat49 Network Cookie with an opt-out cookie. If you decide to opt-out, advertisements may still be delivered to your Web browser/mobile device on behalf of Publishers using the Lat49 Network but those advertisements will not be as relevant as we will not use any unique information to serve ads. These ads will be displayed at complete random, without using any contextual advertising or user information. Please note that if you delete the opt-out cookie, then you may receive the Lat49 Network Cookie again.
(2) From Third-Parties. Advertisers and third-party ad networks also participate in the Lat49 Network and also may utilize cookies to deliver ads and monitor the performance of such ads. Many third-party ad networks have agreed to provide an "opt out" mechanism for their ad cookies. The collection of information through cookies by such third parties will be governed by their own privacy policies and principles, which Lat49 does not control. For more information about ad cookies and companies that provide an "opt-out" of these, please click http://www.networkadvertising.org/managing/opt_out.asp.
2. How We Use Information Collected Through the Lat49 Network.
With respect to data collected via the Lat49 Network, we may combine Non-Personal Information with data collected from other sources and disclose the Non-Personal Information and combined information to participating advertisers and ad networks so that they can determine whether to bid on ad inventory and in order to improve the relevance of the advertising presented to Users. Examples of such data include: (a) country, city, location of interest, and other geolocation details based upon the IP address of the User; (b) category and keyword information based upon the Publisher website URL; and (c) other data from advertisers and data providers that would help in ad targeting (e.g., an advertiser that wants to advertise to Users who have previously visited the advertiser's website).
3. How We Keep Information We Collect Secure.
Information that we collect is stored on servers that Lat49 solely manages, using standard security procedures and practices appropriate to the nature of the information in an effort to protect information from unauthorized access, destruction, use, modification, or disclosure. If we learn that we have unexpectedly stored personal information (e.g., if we become aware that a URL that we store contains personal information), we will use commercially reasonable efforts to anonymize or purge this information.
4. Publisher's Privacy Policy Applies to Users.
Users should read each Publisher's own privacy policy to learn how the Publisher collects, uses, and protects information that they may collect or that may be collected in connection with Publisher's website. While we encourage Publishers to adopt information privacy practices consistent with ours, we are not responsible or liable for any Publisher's information privacy practices or the privacy practices of a Publisher’s advertisers or other business partners.
5. Third-Party Advertisers and Ad Networks.
Third-party advertisers and ad networks that participate in the Lat49 Network pay Lat49 to display ads on participating Publisher websites. As discussed above, these companies use their own ad serving technologies to display and track their ads. We are not responsible for such third-party advertisers' and ad networks' information privacy practices. To learn more about the information privacy practices of these companies, please read their privacy policies.
6. Changes to Lat49 Network Privacy Principles.
From time to time, we may change these Lat49 Network Privacy Principles. If we decide to change these Principles, in whole or in part, we will inform you by posting the revised Principles on the Lat49 Website. Those changes will go into effect on the Effective Date disclosed at the end of the revised Principles. Your continued use of the Lat49 Network constitutes your agreement to abide by the Principles as revised. If you object to any such revisions, your sole recourse shall be to stop using the Lat49 Network.
7. Contact Us. If you have any questions or concerns regarding these Lat49 Network Privacy Principles please contact us via our online contact form or by e-mailing us at privacy@lat49.com
[Top]Lat49 Network cookie is used by it’s ad server on the Lat49 Network. This cookie is not client-specific. This means that, if you choose to opt out of Lat49 Network cookie, your opt-out cookie will be effective for all of the publishers, and advertisers that use the Lat49 API or Ad Serving technologies. Please note that most major third-party online advertising companies have agreed to provide an opt-out mechanism for their ad cookies. For more information, please visit www.networkadvertising.org.
Please also note that the websites and advertisers that use Lat49 Network cookie are required to post a privacy statement that describes their data collection activities in connection with their use of ad-serving or search technologies. For more information on these activities, please consult the privacy policies for those websites and advertisers.
If you select a Lat49 Network Opt-out Cookie, ads delivered to your browser or mobile device on behalf of clients using Lat49's ad-serving technology will be targeted based only on the non-personally identifiable information that is automatically transmitted in the Internet environment when an ad request is received by our ad servers, and your Lat49 cookie will not be uniquely identified. The non-personally identifiable information that is automatically transmitted includes information about the general content of the site or page displayed on your browser and other non-personally identifiable information provided by the site.
Please note that if you delete the opt-out cookie, you may receive the Lat49 Network Cookie again.
Privacy Policy Effective Date: February 22, 2010